Lawyers don’t keep something for years unless it continues to work. The average 1-800-DIVORCE contract lasts 8.5 years — and many have lasted much longer.
Hundreds of family law firms across the United States have used 1-800-DIVORCE over the past 35+ years.
This is one of the strongest indicators of value. Lawyers rarely keep a marketing tool this long unless it continues to deliver results year after year.
When one long-term lawyer in Chattanooga, Tennessee retired recently, he was still paying the same $97 monthly fee he had agreed to in 1996 — nearly 30 years earlier.
1-800-DIVORCE has been used successfully by lawyers running virtual practices, uncontested/flat-fee practices, traditional retainer practices, and side practices. It is highly versatile.
Lawyers who use 1-800-DIVORCE successfully prefer not to have their specific financial results published. This is common in the legal profession, and we respect that preference. We will never ask you for detailed income or performance data.
Instead, the strongest evidence we can offer is the simple fact that lawyers who join tend to stay for many years. In a profession where most marketing tools are changed frequently, this level of retention is unusual — and telling.
1-800-DIVORCE is not a short-term experiment. It is a long-term branding asset that has stood the test of time for hundreds of family lawyers across the country.
If it didn’t continue to deliver value, lawyers would not keep it for an average of 8.5 years. The results speak for themselves through longevity, not through marketing claims.
Not every lawyer is ready for this level of differentiation. But for those who are, the opportunity is significant.
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